XTSleep

Context

XTSleep was an up-and-coming content creator when I first approached him with the opportunity to have me design elements of his Twitch and social media content. Our goal was not only to create something that looked aesthetically pleasing but also to make viewers remember Sleep whenever they saw his logo or stream. Using typography and a palette of colors, we created a brand design for Sleep.

Main Logo Design

Sleep's branding journey started all with this logo. Carefully curated from Sleep's ideas and my design ability.

Further Designs

After reaching a follower goal Sleep and I collaborated again on a design more led by me. This design was for basic use like emotes, but also was used for Sleep's first merchandise.

Final Logo

After searching for fonts, Sleep found this grungy typeface that he wanted me to put his name in. This became XTSleep's first logo and launched his channel.

Fortnite Tournament

Amassing a large community Sleep had announced he was going to be hosting a Fortnite tournament. Then asked me to create this design.

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